.... seller. The PPI for prescription pharmaceutical increased 22.3% during the period of July 1997 to July 1997. During January 1997-1998 the overall prescription drugs index rose 3%, the rest of the increase was attributed to a drastic rise in psychotherapeutics. This drastic increase also effected the aggregate PPI by 0.3%. Introduction: Warner-Lambert’s principal line of operation is pharmaceutical preparations. The firm is considered to be a key player in the Ethical Pharmaceutical industry. Pharmaceutical preparations, comprises of firms that manufacture, devise and process medicinal component into finished pharmaceuticals for human or veterinary use. Pharmaceutic ....

.... United States plead them to allow the merger to go through. A second factor that will contribute to a strengthened European economy would be a common currency for European nations. This would allow many nations to purchase products necessary to build their economy up and improve the quality of, not only their own citizens, but also the citizens of all of Europe. The factors that are included in quality of life include air, water, land and standard of living. As companies are financially able to place environmental protections in their operations, the quality of the air, land and water will increase due to better treatment these valuable resources. An increase in these r ....

.... Interactivity allows the opportunity to track individual customer’s one at a time and to build individual relationships with each. The main challenge that does and will continue to plague advertisers in the future will be persuading the viewer to try the service or product. Interactivity has three core characteristics: I. Offers much more information than a television advertisement. II. Requires the conventional copywriting skills combined with those of the direct marketer to turn the browsing viewers into sales prospects. III. The emphasis, simply due the nature of the medium, is more likely to be on sales promotion type tools to entice the viewers to visit an ad and fro ....

.... of mergers and acquisitions have been managed lately: “Consolidation in the banking industry reached a near-record pace in the third quarter, with acquirers paying unprecedented prices to build their empires” (Elstein, 1997; p. 1). Households cannot make purchases of the magnitude of cost and irresponsibility that these banks and other businesses in nearly all segments of the economy are doing as quickly as they can manage. Where we have to live on a budget and within our means, they can always increase their revenues simply by tapping their customers on their collective shoulder for more input into their businesses to help pay for their purchases while we also fin ....

.... old, compared to 5.8 years in 1970, the signal to the auto industry has been that cars are being built better and consumers are not afraid to buy them. Of course, this choice does not come without an opportunity cost for the consumer. A used car will generally be bought on the condition "as is" or, at best, with a very limited warranty. If a buyer of a used car drives off the lot and finds they have purchased a vehicle that needs lots of money spent on it for repairs, they may possibly find themselves out of luck. Another downside may come as more people continue to saturate the market, looking for used cars to buy, the resources available will become scarce. An inc ....

.... big difference. The starting salary for a chemical engineer with a Bachelor’s Degree can range from $30,000 to over 35,000 per year. An engineer with a Master’s Degree can earn anywhere from $35,000 to over $40,000. A chemical engineer with a doctorate can earn $45,000 to well over $60,000. "To be successful in chemical engineering, one must be curious and persevering" (Finney IV 13). The person must be flexible in order to adapt to each phase encountered. They must also be ambitious. Honesty is another very important trait. They must be cooperative since they are a member of a team. In order to get a job as a chemical engineer, a person should have at least ....

.... ran an August 1981 cover story on infatuation with super-premium ice cream; the article stated that Ben & Jerry’s in Burlington, Vermont, makes the best ice-cream in the world. Ben & Jerry’s went public in 1985 to raise additional capital to finance growth. Going into 1990 Ben & Jerry’s were available in most major U.S. markets. By 1994 Ben & Jerry’s were distributed in all 50 states and the company was marketing 29 flavors in pint cartons and over 45 flavors in bulk. The company had 100 scoop shops in Indiana, Illinois and California. It also had 4 shops in Canada, 3 in Russia, and 10 in Israel. By the mid-1994 Ben & Jerry’s lead the market in luxury/gourmet ....

.... around $3 dollars. The purse and belt came in black, tan, or red and sold for $7 dollars.(Youman, N, 1989, pg 26) After 6 weeks of advertising Lillian had received over $16 thousand dollars in mail orders. Her belt and purse were such a hit, she immediately increased her inventory to inexpensive jewelry and make-up paraphernalia. Over the past 45 years, Lillian has had two sons, Fred and David Hochberg, both of whom joined their mothers business and quickly rose up through the management ranks. With their help, her -little business+ went public in 1987 on the American Stock Exchange. Since the Lillian Vernon Corporation. went public, it has overcome the unavoidable but nea ....