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Effective Listening Beginning of Paper In a monthly marketing meeting, the marketing manager wants 5 of his staffs to conduct a research on market share on 5 different areas. Each staff is assigned a territory. The manager rejects, one month later in the same meeting, one of the 5 reports because the research is on the wr .... Middle of Paper .... 1975, p.26). However, listening is not a skill that most people perform well. Studies show that people do not listen effectively. On an average, people listen only at 25% efficiency (Nichols and Stevens 1957, p.ix). It is difficult to define listening, but generally it can be defined as " a receiver orientation to the communication process; since communication involves both a source and a receiver, listening consist of the roles receivers play in the communication process" (Floyd 1985, p.9). Listening is a process that includes hearing, .... 1841 words | 7 pages Subscription Length Price Join 30 days membership (recurring) $19.95 90 days membership (recurring) $39.95 180 days membership (non-recurring) $69.95