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Theory Of The Firm-are Firms J Beginning of Paper Firms are in business for a simple reason: To make money. Traditional economic theory suggests that firms make their decisions on supply and output on the basis of profit maximisation. However many Economists and managerial Scientists in our days question that the sole aim of a firm .... Middle of Paper .... team, appointed by a salaried board of directors. In most cases these managers will not own stock in the company which may lead to strongly differing goals of owners and managers. Since ownership gives a person a claim on the profit of the firm, the greater the firm's profit, the higher the owners’ income. Hence the owners goal will be profit maximisation. When managers’ salary stays unaffected by higher profits they may pursue other goals to raise their personal utility. This behaviour strikes the critical observer regula .... 1231 words | 5 pages Subscription Length Price Join 30 days membership (recurring) $19.95 90 days membership (recurring) $39.95 180 days membership (non-recurring) $69.95