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Stereotypes Are The Psychologi

Beginning of Paper
To adequately investigate the question as to whether cal lubricant on intergroup behaviour, several areas need to be considered. In the context of this essay the concept of stereotypes needs to be defined. Although Lippmann (1922) is credited with first using the term ‘stereoty ....

Middle of Paper
.... persistence of stereotypes. Because of the vast amount of research that has been conducted in this area, this essay will, as far as possible, concentrate primarily on the more recent research conducted within the last decade. It appears from some of the research (for example Hamilton and Gifford, 1976; Hamilton and Sherman, 1989 and Chapman, 1967) that stereotypes are often derived from an over-awareness of statistically infrequent events. More specifically that if an event occurs infrequently amongst a group then it is remembered more vivi ....

2512 words | 10 pages


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