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Subliminal Advertising Is Fair Beginning of Paper Why to American Consumers The United States ad industry consists of many ad agencies whose job it is to make sure that the American consumers buy their clients products. As many people get smart enough to look past the physical eye tricks the ad may play on them, the ad agencies ha .... Middle of Paper .... chooses to use this kind of money to advertise, it is perfectly legal to do so. Subliminal messages are just a more efficient way of advertising by appealing to the consumers subconscious mind and bypassing their decision making mind, swaying them to need something they really do not. However, while subliminal messages may make consumers buy items, they also prevent theft. That elevator music you hear in Sears is not just there because the manager likes it. The first purpose of this music is to lull you into a shopping trance. You wil .... 836 words | 4 pages Subscription Length Price Join 30 days membership (recurring) $19.95 90 days membership (recurring) $39.95 180 days membership (non-recurring) $69.95