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Plan On Smoking Beginning of Paper The incredible idea behind taking a course such as Theories of Persuasion is that a student can discover the principles and theories behind everyday decision making and beliefs. What may seem like simple ideas, in reality, are very complex processes. Fishbein and Ajzen, two researc .... Middle of Paper .... some definitions of the previously mentioned terms. The Expectancy Value Theory plainly states that “for behaviors, our attitudes were a function of our beliefs that an outcome would occur, and an emotional evaluation of that outcome.” There is a mathematical advantage that applies your rating of certain factors and weighs the positives versus the negatives. The second term that applies to the theory at hand is Subjective Norms. It a simple idea that consists of attitude determination in two separate parts. Firstly, the pers .... 1009 words | 4 pages Subscription Length Price Join 30 days membership (recurring) $19.95 90 days membership (recurring) $39.95 180 days membership (non-recurring) $69.95