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Case Study Beginning of Paper The term marketing mix is used to describe the all the options available to the marketing manager in order to market a particular good or service. It is often referred to as the 4P’s(i.e Product, Place, Promotion, and Place) The Product Variable: This aspect of the marketing mix de .... Middle of Paper .... awareness of an organisation and of new or existing products. It can also be used to educate consumers about product features or to urge people to take an interest in that product. The Price Variable: This aspect of the marketing mix relates to the activities associated with establishing pricing policies and determining product prices. Price is a critical component of the marketing mix because consumers are concerned about the value obtained in an exchange. This marketing strategy is extremely important to the success of a particular good or .... 759 words | 3 pages Subscription Length Price Join 30 days membership (recurring) $19.95 90 days membership (recurring) $39.95 180 days membership (non-recurring) $69.95