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Books Online Beginning of Paper One might say that the business world is moving at a fast pace, a pace that is almost impossible to keep up with. This could be the result of the almighty Internet and the world of technology. In today’s society, technology has revolutionized how we as consumers make decisions an .... Middle of Paper .... are a threat to Amazon; they are Borders.com and Barnes and Noble.com. The purpose of this paper is to focus on the online booksellers and how they are homogeneous within their market. Online booksellers are booming within the market they stand, and with thousands of books to offer, why would the everyday consumer choose physical shopping over using the Internet? Could it be because they would rather feel the excitement personally and take advantage of the assistance provided by the book superstores, or would they rather shop within the .... 4650 words | 17 pages Subscription Length Price Join 30 days membership (recurring) $19.95 90 days membership (recurring) $39.95 180 days membership (non-recurring) $69.95