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Ben And Jerrys Beginning of Paper Due to the societal shift in the twentieth century toward material gain and capitalism, there has been an overwhelming emphasis put on monetary accrual and the pursuit of wealth. To generalize, people are no longer satisfied with familial happiness and achieving status through such .... Middle of Paper .... a whole. Therefore, it is the duty of each and every enterprise to take into account the tremendous power it possesses and act in such a way that is not detrimental to society. Unfortunately, as history teaches us, too many businesses take the "its not my problem" attitude and the result is often times irreversible. Since 1978, Ben Cohen and Jerry Greenfield have accepted the fact that indeed companies have the capacity to have a tremendous influence on the economy and ecology, and done everything possible to make theirs a positive one. .... 1769 words | 7 pages Subscription Length Price Join 30 days membership (recurring) $19.95 90 days membership (recurring) $39.95 180 days membership (non-recurring) $69.95