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Good Public Relations Beginning of Paper is key to the success of any business. A company must strive to make itself stand out in its particular field. The media can be a very effective public relations tool if it is used right. A twenty first century company is not only going to need the ability to please their customer .... Middle of Paper .... lately, you can see how that reflects in the service that you get. Another method is to create a distinguished history for a company. This would include how the company was started, who founded it, accomplishments and contributions, and other bits of information that would complement a company. The media happens to be one of the most effective tools. There is a very strong love/hate relationship between corporate communicators and the media. On one hand, communicators need to get their messages out. The media also needs news to report. .... 898 words | 4 pages Subscription Length Price Join 30 days membership (recurring) $19.95 90 days membership (recurring) $39.95 180 days membership (non-recurring) $69.95