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Pharmaceutical Companies And Advertising Beginning of Paper Nowadays, Pharmaceutical companies spend more advertising dollars toward TV than magazines. Two years ago, direct-to-consumer prescription drug advertising put advertisements in magazines. Magazine companies enjoyed unusual growth in the pharmaceutical category, which brought than .... Middle of Paper .... had taken over magazines and newspapers through November of last year. As the result, magazines' numbers were declining, such as Rodale Press’ Prevention and Men’s Health, which are health-related books. Moreover, large consumers' books, such as Time Inc.’s Time and People and Washington Post Co.’s Newsweek were losing pharmaceutical advertising. Nevertheless, prescription drug marketers continued to move to TV, though ScheringpPloug Corp. continued to place their advertising in print because print because they can provide informatio .... 435 words | 2 pages Subscription Length Price Join 30 days membership (recurring) $19.95 90 days membership (recurring) $39.95 180 days membership (non-recurring) $69.95