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Analysis Of Radio Station Mergers And Acquisitions

Beginning of Paper
The radio industry is seeing rapid mergers and single companies buying many radio stations at one time. The trend now is for Communication companies to own several radio stations in a single market. As a result of these proposed mergers and acquisitions, the FCC has reviewed many ....

Middle of Paper
.... mergers that would give companies control over 60% or more of the local radio advertising revenue market. Officials have previously allowed one company to own up to 53% of the local radio advertising revenue market. With these current deals, the threshold would push that to 75%. The FCC currently has no magic number for reviewing local advertising revenue. One of the cases that the FCC is currently reviewing is Regent Communications’ acquisition of four radio stations in Redding, California. Officials have said that if this deal goe ....

435 words | 2 pages


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