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Politicking Goes High-Tech Beginning of Paper This reading dealt with the fact that the major decision makers for people when voting (especially for Senators) are the television spots. The article discussed how today's campaigns are now candidate-centered rather than political party-centered and how they require large sums of m .... Middle of Paper .... ads to make himself or herself appeal to the interests of the people or sometimes to counteract the bad things the opponent has to say. This fight between the television ads is often referred to as Spot Wars. While the Spot Wars help out the candidates (or harm the opponents with derogatory remarks), they can cost an enormous amount of money; and after being played on television the opponent will return the attack with one of his or her ads—then, the candidate will have to go back to work all over again creating new ads regarding the .... 678 words | 3 pages Subscription Length Price Join 30 days membership (recurring) $19.95 90 days membership (recurring) $39.95 180 days membership (non-recurring) $69.95