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What Are The History, Laws, Profitability, And Responsibilities To The Consumer Of Advertising Hard Liquor On TV In The United States? Beginning of Paper What Are The History, Laws, Profitability, and Responsibilities To The Consumer Of Advertising Hard Liquor on TV In The United States? INTRODUCTION Purpose The goal of this report is to inform the reader of the recent events that prompted hard liquor advertising on TV. In addition, .... Middle of Paper .... (DISCUS) found that 30 to 50 percent of Americans think that distilled spirits are being advertised on TV. Since Prohibition the hard liquor industry voluntarily agreed not to advertise their products, first on radio in 1936, and of TV in 1948. However, the industry is being faced with declining sales. Their competitors such as the beer and wine industries have grown. The sales of beer and wine have increased dramatically, leaving the hard liquor industry behind. The main reason for this occurrence is due to the fact that these industri .... 2521 words | 10 pages Subscription Length Price Join 30 days membership (recurring) $19.95 90 days membership (recurring) $39.95 180 days membership (non-recurring) $69.95