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Environmental Forces And International Business Beginning of Paper In the business market there is so much competition that companies sell outside the country to increase sales. Increasing internationalization of business is requiring managers to have a global business perspective and an understanding of the differences in the environmental forces .... Middle of Paper .... uncontrollable forces for business. Firms have been assessing and forecasting the economic conditions for many years. In addition, economists and marketers use certain economic indictors to predict trends in their industry. Companies must borrow money occasionally and the inflation rate determines the real cost of borrowing. Inflation and interest rates are important in economic dynamics but not bottom line measures. Two important general measures of economic welfare are unemployment and the rate of growth in real per capita national .... 1963 words | 8 pages Subscription Length Price Join 30 days membership (recurring) $19.95 90 days membership (recurring) $39.95 180 days membership (non-recurring) $69.95