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Sony's Expansion Beginning of Paper Since its incorporation in 1946, Sony has been one of the worlds leading companies. It’s been on the cutting edge of technology and innovative products since its inception. As a matter of fact, Sony’s old name was Tokyo Telecommunications Company. The company founder, Akio Mor .... Middle of Paper .... these investments and feels that its success in products that do work far exceeds poor investments. This may work well in a market with minimal competition, but Sony is not in such a market. Consumer electronics is becoming increasingly competitive and cost driven. Companies must have a balance of creating products for an existing market as well as creating markets for new product. Morita once said, “We don’t market products that have already been developed; rather, we develop markets for the products we make.” This mindset may be w .... 1591 words | 6 pages Subscription Length Price Join 30 days membership (recurring) $19.95 90 days membership (recurring) $39.95 180 days membership (non-recurring) $69.95