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When Sponsorship Becomes Too Big A Business Beginning of Paper Having just read the article “Let The Hype Begin”, on 27th. february, I would like to male a comment on that particular issue: Am I the only one who has had enough with all this commercializing on TV?. I know, I know. They tell us all the time on TV that sports events wo .... Middle of Paper .... half before the Games, we are being told who are sponsoring the games. Not one, but many times a day. I hate it. Also to the athletes it is a problem: they know that their career in sporting depends on their results even more than earlier, because if they do not make any results, they will not be having any sponsorships either. The pressure on the athelete bcomes tremendous, and one little accident can destroy the contract and the link to the money, as well as the results. .... 275 words | 1 pages Subscription Length Price Join 30 days membership (recurring) $19.95 90 days membership (recurring) $39.95 180 days membership (non-recurring) $69.95