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Book Review Of Business Policy And Strategy: An Action Guide Beginning of Paper Submitted in partial fulfillment of B.S. in Business Administration Century University, New Mexico Grade = 95% {A} Business Policy and Strategy: An Action Guide, by Robert Murdick, R. Carl Moor and Richard H. Eckhouse, attempts to tie together the broad policies and interrel .... Middle of Paper .... the reason for continuing with the remainder of the text. The next two chapters focus on the "field of action," including the business environment and the business system. The fourth and fifth chapters introduce strategic management (chapter 4) and the struggle not only to survive, but to prosper using strategic management (chapter 5). Chapters Six through Nine address specific functional areas (marketing, accounting/finance, production, and engineering/research and development). Chapters 10 and 11 introduce the reader to the problems o .... 4406 words | 17 pages Subscription Length Price Join 30 days membership (recurring) $19.95 90 days membership (recurring) $39.95 180 days membership (non-recurring) $69.95